With the introduction of Olay’s proposal to no longer retouch images in advertising, we take a look at the best feel good instagrammers who aren’t afraid to upload without a filter.
Olay have created a skin promise logo mark to show customers that the advert has been untouched as they want to reflect the modern woman.
This applies to influencer created content, so let’s take a look at those instagrammers who are already doing this.
- Malin Andersson @missmalinsara
A true inspiration.
Malin Anderson is well known for appearing on the 2016 series of Love Island. Unfortunately, she didn’t find love and her life as taken a turn since leaving the villa.
With the passing of her Mother, Father, prematurely born baby Consy and being a victim to an abusive relationship with her now ex, she still manages to spread her body positive image online to her followers.
After being through such traumatic experiences in such close proximity of each other it’s refreshing to see that Malin uses her platform positively by posting real images of herself and the reality of what our bodies look like.
She also has collaborated with women sportswear brand Fabletics to provide comfy leggings to work out in.
“I am so thrilled to be an ambassador for Fabletics – they represent everything I stand for when it comes to body positivity”
Malin Andersson.
Malins account includes honesty of her life experiences and offers advice to others who may be in similar situations or who may want to lead a happier lifestyle. She also includes images of herself which are untouched by editing to show all the normal imperfections you expect to see on anybody.
As well she includes longer read captions which go into more detail about how she is feeling and has felt to show these emotions are normal it’s just trying to love yourself at the same time.
2. Ashley James @ashleylouisejames
DJ, Model, TV Personality and Empowerment Coach…Ashley James is our next need to follow account on Instagram.
From her motivating and influential captions on her untouched pictures, she writes words of wisdom to her followers of all the things they need to hear and lead a less toxic relationship with themselves.
“I usually edit my colours and brightness. I don’t alter my appearance”
Comment back from Ashley on one of her posts.
Ashley prides herself in using her Instagram platform to empower women and men to feel better about themselves without having to change their appearance to try and fit societal norms on Instagram.
She has included the hashtag #noretouching to promote her body confident image through her feed.
Ashley has also provided insights to angles that influencers like to use for their pictures to make them look slimmer or more toned in places and shows us how they are simply showing off their best angle and not their relaxed body angle.
Simply Be’s 2018 event ‘We Are All Angels’ was created to celebrate women’s individuality regardless of their shape and size in response to Victoria Secrets infamous ‘Angels’ seen wearing wings on the catwalk. Ashley was a part of this campaign as she feels strongly about spreading the message that there shouldn’t be a certain look to be worthy to wear wings.
3. Stacey Solomon @staceysolomon
Body hair advocate and Loose Woman, Stacey Solomon is our third account to make you feel human again after feeling body conscious.
Stacey Solomon is more commonly known for being on X-Factor back in 2009 where she was loved by the nation for her giggly and over excited persona.
More recently Stacey has been a prevalent part of the Loose Women panel since 2016 where she is open about stories to do with body hair and her post baby body.
As part of a ‘Ditch til December’ challenge on the show during their body stories campaign, Stacey came on air to show her bodily hair on her armpits and legs which she hadn’t shaved or waxed for a month. She covered her legs in glitter and had no issue at all in showing her hair to millions of viewers.
“If [hair] is there, why should I have to shave it off?”
Stacey Solomon live on Loose Women 2017.
Stacey admitted on the show that she had been self-conscious of her ‘thick black body hair’ since starting puberty early. She has now grown to embrace her body hair where she says she isn’t “shaving for nobody”.
Her Instagram radiates happiness, body positivity and family values. This is an account you must follow as she is honest in the way she looks. She posts pictures of her post baby tummy rolls which she isn’t ashamed of and includes her hairy body parts to show women it’s okay to be hairy even though society finds ‘ female hair so offensive’ which Stacey thinks shouldn’t be at all.
Amy's Fashion & Beauty Blog 